 |
Global Marketing
This text written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, it should also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. author: Hollensen, Sven; publisher: Financial Times Prentice Hall
 |
|
Availability: refer to store website
Shipping: refer to store website
|
|
£34.19
at countrybookshop.co.uk
|
 |
Global Marketing
Foreign Entry, Local Marketing and Global Management author: ; publisher: McGraw-Hill Education (ISE Editions)
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£40.99
at countrybookshop.co.uk
|
 |
Global Marketing Management
Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility. author: Lee, Kiefer; publisher: Oxf.U.P.
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£29.69
at countrybookshop.co.uk
|
 |
Global Marketing
This fourth edition draws students into the excitement, challenges, and controversies of global marketing. Each chapter offers vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; summaries of research findings; and more. author: Keegan, Warren J.; publisher: Prentice Hall
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£42.74
at countrybookshop.co.uk
|
|
|
 |
Global Marketing Management (International Edition)
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. author: ; publisher:
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£46.99
at countrybookshop.co.uk
|
 |
Global Marketing Management
This book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix. author: Keegan, Warren J.; publisher: Prentice-Hall
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£40.99
at countrybookshop.co.uk
|
 |
Global Marketing Strategy
Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalization, environmental analysis, global market entry strategy, the global marketing mix and the implementation of global marketing strategies. author: Chee, Harold; publisher: Pitman
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£39.99
at countrybookshop.co.uk
|
 |
Prentice Hall Global Marketing
Paperback, Prentice Hall
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£47.49
at Amazon.co.uk
|
 |
FT Prentice Hall Global Marketing Management: A European Perspective
Pages: 680, Paperback, FT Prentice Hall
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£40.99
at Amazon.co.uk
|
 |
McGraw Hill Higher Education Global Marketing: Foreign Entry, Local Marketing and Global Management
Pages: 672, Paperback, McGraw Hill Higher Education
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£34.84
at Amazon.co.uk
|
 |
Global Marketing Strategies
author: ; publisher:
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£30.95
at countrybookshop.co.uk
|
 |
Prentice Hall Global Marketing Management
Pages: 617, Paperback, Prentice Hall
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£46.99
at Amazon.co.uk
|
 |
Deep & Deep Publications Global Marketing Strategies
Pages: 939, Hardcover, Deep & Deep Publications
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£49.95
at Amazon.co.uk
|
 |
Longman Global Marketing: A Decision-Oriented Approach: AND Onekey Blackboard Access Card
Paperback, Longman
|
|
Availability: Usually dispatched within 4 to 6 days
Shipping: refer to store website
|
|
£40.79
at Amazon.co.uk
|
 |
Global Marketing Management
Rather than being bound by the traditional bilateral (international) view of competition and marketing, this book emphasizes the multilateral (global) nature of marketing. This global approach also presents marketing in a cross-functional approach to the business operation. author: Kotabe, Masaaki; publisher: Wiley
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£36.95
at countrybookshop.co.uk
|
 |
John Wiley and Sons (WIE) Global Marketing Management
Pages: 720, Paperback, John Wiley and Sons (WIE)
|
|
Availability: Usually dispatched within 6 to 9 days
Shipping: refer to store website
|
|
£35.10
at Amazon.co.uk
|
 |
Oxford University Press Global Marketing Management: Changes, Challenges and New Strategies
Pages: 632, Paperback, Oxford University Press
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£32.29
at Amazon.co.uk
|
 |
FT Prentice Hall Global Marketing: A Decision Oriented Approach
Pages: 768, Paperback, FT Prentice Hall
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£35.99
at Amazon.co.uk
|
 |
FT Prentice Hall Global Marketing Strategy
Pages: 722, Paperback, FT Prentice Hall
|
|
Availability: Usually dispatched within 4 to 6 weeks
Shipping: refer to store website
|
|
£39.99
at Amazon.co.uk
|
 |
Houghton Mifflin (Academic) Global Marketing Strategies
Pages: 553, Hardcover, Houghton Mifflin (Academic)
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£29.95
at Amazon.co.uk
|
 |
Houghton Mifflin (Academic) Global Marketing Strategies
Pages: 613, Hardcover, Houghton Mifflin (Academic)
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£35.10
at Amazon.co.uk
|
 |
Houghton Mifflin (Academic) Global Marketing Strategies (Sixth Edition)
Pages: 613, Hardcover, Houghton Mifflin (Academic)
|
|
Availability: Usually dispatched within 2 to 3 weeks
Shipping: refer to store website
|
|
£31.95
at Amazon.co.uk
|
 |
Houghton Mifflin (Academic) Global Marketing Strategies
Hardcover, Houghton Mifflin (Academic)
|
|
Availability: Usually dispatched within 4 to 6 weeks
Shipping: refer to store website
|
|
£34.15
at Amazon.co.uk
|
 |
SAGE Publications Ltd Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Pages: 368, Hardcover, SAGE Publications Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£69.00
at Amazon.co.uk
|
 |
SAGE Publications Ltd Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Pages: 392, Paperback, SAGE Publications Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£27.54
at Amazon.co.uk
|
 |
SAGE Publications Ltd Global Marketing and Advertising: Understanding Cultural Paradoxes
Pages: 346, Paperback, SAGE Publications Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£25.49
at Amazon.co.uk
|
 |
Capstone Express Exec Global Marketing (ExpressExec S.)
Pages: 138, Paperback, Capstone Express Exec
|
|
Availability: Usually dispatched within 6 to 9 days
Shipping: refer to store website
|
|
£5.59
at Amazon.co.uk
|
