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Absolut
An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants. author: Hamilton, Carl; publisher: Texere Publishing
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£9.99
at countrybookshop.co.uk
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Ms Wsh and Vbscript Prog Absolut
author: Ford, Jerry Lee; publisher: Premier P., US
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£21.99
at countrybookshop.co.uk
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Texere Publishing,US Absolut: Biography of a Bottle
Gunnar Broman, head of Sweden's top ad agency, travelled to New York in 1978 to sell to his distinguished counterparts at NW Ayer on a locally produced vodka that didn't yet exist. The very idea of Swedish vodka was an oxymoron at the time, anyway, for everyone knew back then that real vodka came exclusively from Russia. Sweden had been distilling the beverage since 1467, though, and Broman had a briefcase full of ideas with him on the trip for pushing a soon-to-be-developed version in the US. He brought plenty of slides along to illustrate them, and even had several solid plastic bottles made up to demonstrate exactly how they would look on store shelves. One, in particular, captured the New Yorkers' attention: a plump vessel with no label, no decorations, and no neck. Etched on its otherwise totally clear container, in pure silver, was the legend Pure Absolute Vodka. Someone joked that it looked like a sterile medicine bottle, but the Americans' interest was piqued. And, with it, Absolut Vodka was on its way. <I>Absolut</I>, by Swedish writer, TV host and political commentator Carl Hamilton, is the story of the now widely popular alcoholic beverage--housed in what became the liquor industry's most well-known bottle--and how it came to conquer the States. It's a captivating and well-told tale of a bold business proposition that grew into a serious cultural phenomenon. --<I>Howard Rothman</I>
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£9.99
at Amazon.co.uk
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Absolut Vanilla Vodka
100% grain vodka from southern Sweden, infused with vanilla - a flavouring method that stretches back 400 years.
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£13.99
at johnlewis.com
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Periplus Editions/Berkeley Books Pte Ltd Absolut Sequel
Pages: 288, Paperback, Periplus Editions/Berkeley Books Pte Ltd
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£18.04
at Amazon.co.uk
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