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Integrated Advertising, Promotion, Marketing Communication and Imc Plan Pro Package
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions, this text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course, students will have a portfolio-ready campaign. author: Baack, Donald; publisher:
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Availability: refer to store website
Shipping: refer to store website
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£40.28
at countrybookshop.co.uk
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