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Beyond Consumer Marketing
Beyond Consumer Marketing offers a broad examination of marketing in India today. After an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss marketing applications and strategies in some key sectors of the economy. author: Panwar, J.S.; publisher: Response Book
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£14.99
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New Consumer Marketing
This text synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight. author: Baker, Susan; publisher: Wiley
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£21.99
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John Wiley and Sons Ltd New Consumer Marketing: Managing a Living Demand System
Pages: 218, Hardcover, John Wiley and Sons Ltd
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£18.47
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John Wiley & Sons (Asia) Pte Ltd Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
Pages: 228, Hardcover, John Wiley & Sons (Asia) Pte Ltd
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£13.19
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Johns Hopkins University Press Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry & Society)
Pages: 504, Paperback, Johns Hopkins University Press
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Availability: In stock soon. Order now to get in line. First come, first served.
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£18.49
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