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Oxf.Polytechnic,Dept.of Town Planning Ernest George Trobridge,1884-1942: Architect Extraordinary
Pages: 16, Paperback, Oxf.Polytechnic,Dept.of Town Planning
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£3.94
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The Crowood Press Ltd Practical Pig Keeping
Pages: 160, Hardcover, The Crowood Press Ltd
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£18.04
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Nottingham University Press Pig Environment Problems
Pages: 350, Hardcover, Nottingham University Press
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£40.00
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Kogan Page Ltd Strategic Marketing Communications: New Ways to Build and Integrate Communications
In a promotional tie-in for Mountain Dew, soft drink giant Pepsi gave away pagers. All you needed to do was collect 10 ring pulls, send them off with US$20 and you would get your Pepsi branded 90s essential. How this story illustrates marketing communications at its best is that Pepsi then used those pagers to send weekly offers to all their customers. This is one of the many case studies and examples that make <I>Strategic Marketing Communications</I> such an informative and entertaining read. It takes students through the whole process of how to develop effective and integrated marketing strategies using the SOSTAC (situation, strategy, tactics, action and control) planning system. Covering both internal and external communications it stresses the importance of communicating your company message to your staff and your customers, making sure that you send the same message in every advert, memo, service and product that you produce. <p>What you get from this book is a better understanding of the whole marketing process and everything you need to generate your own marketing mission. Each chapter finishes with discussion topics which serve as a summary and you also get a floppy disk of pro-forma worksheets to help you put the SOSTAC system into practice. Although it is specifically designed to cover the Chartered Institute of Marketing diploma subject, Marketing Communications, this book is an invaluable tool for any new marketer and is a good introduction for anyone who finds marketing suddenly part of their remit. --<I>Kristen Bowditch</I>
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£18.95
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arima publishing Hawks Bay
Pages: 144, Paperback, arima publishing
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£8.99
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Thames & Hudson Ltd Paul Smith: You Can Find Inspiration in Everything - (And If You Can't, Look Again)
Pages: 296, Paperback, Thames & Hudson Ltd
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£16.46
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Palgrave Macmillan An Introduction to Structural Mechanics
Pages: 368, Paperback, Palgrave Macmillan
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£25.64
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Cambridge University Press Disraeli: A Brief Life (Canto Original S.)
Pages: 256, Paperback, Cambridge University Press
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£15.99
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Grant & Cutler Ltd Calderon De La Barca: La Vida Es Sueno (Critical Guides to Spanish Texts S.)
Pages: 145, Paperback, Grant & Cutler Ltd
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£10.94
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Yore Publications The Ultimate Directory of English and Scottish Football League Grounds 1888-2005
Pages: 240, Hardcover, Yore Publications
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£17.05
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New Holland Publishers Pty Ltd (AUS) How to Have an Outstanding Life
Pages: 224, Paperback, New Holland Publishers Pty Ltd (AUS)
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£6.59
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Royal Botanic Gardens,Kew Field Guide to the Trees and Shrubs of the Miombo Woodlands
Pages: 176, Paperback, Royal Botanic Gardens,Kew
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£21.49
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SP Trust Jesus: Meet Him Again for the First Time
Pages: 192, Paperback, SP Trust
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£6.98
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Travel Publishing Ltd Off the Motorway
Pages: 400, Paperback, Travel Publishing Ltd
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£7.91
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Editions du Patrimoine Berlin, Liverpool, Paris: Airport Architecture of the Thirties
Pages: 125, Hardcover, Editions du Patrimoine
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£16.98
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Paul Smith - Paul Smith Men 30ml Eau De Toilette (Mens Fragrance)
Voted Best Men's New Fragrance by New Woman and Maxim magazines. Fashionable and modern with the freshness of bergamot and fig leaves. Anyone familiar with Paul Smith's cool, casual style, will appreciate the simple elegance of his fragrance for Men!
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Availability: Worldwide withi
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£19.99
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Paul Smith - Lycra V-neck T-shirt
Latest short-sleeve close-fit v-neck t-shirt with high 'V' and contrasting trim on the neck and on the short sleeves. 'Paul Smith' signature tab in the side seam! Knitted Modal with 4% Lycra for optimal movement!
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£29.99
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Paul Smith - Paul Smith Women 50ml Eau De Parfum (Womens Fragrance)
A gentle, elegant aromatic blend of peppercorns, cedar and vetiver and a subtle bouquet of freesia, lily of the valley and geranium give a warm, distinctly English floral fragrance. Why not pamper yourself or someone close to you!
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£22.99
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Paul Smith - Paul Smith Extreme 30ml Eau De Toilette (Womens Fragrance)
Paul Smith's classic with a twist: the elegant glass bottles with clear and classic lines now have his much loved signature multistripe on the side! This fragrance is a sensual, woody floral base blend
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£19.99
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Paul Smith - 'These kids' T-shirt
Latest short-sleeve crew-neck t-shirt with large 'CND' logo across the front bearing: 'Wed. Nov.5th' '1980' 'reckless abandon' ' These kids' 'reach us'. Small 'Paul Smith' signature logo on the left sleeve!
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£39.99
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Paul Smith - Paul Smith 'London' 30ml Eau De Toilette (Mens Fragrance)
Paul Smith 'London', launched in 2004, is a sophisticated fragrance elegantly lush with exotic twists of the unexpected. It is decanted into beautiful apothecary style bottles!
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£19.99
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Paul Smith - Paul Smith Extreme 30ml Eau De Toilette (Mens Fragrance)
Paul Smith's classic with a twist: the elegant glass bottles with clear and classic lines now have his much loved signature multistripe on the side! Woody, spicy and unexpected. The fragrance is fresh and combines the citrus notes of bergamot with the piquant of rosemary and the spice of nutmeg and cardamom!
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£16.99
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Paul Smith Special Offer! - Paul Smith Boxer Shorts
Classic cotton ribbed closed boxer shorts with contrast elastic. 'Paul Smith' signature tab in the elastic on the left, A Paul Smith essential!
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£12.99
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Paul Smith Jeans - Vintage Denim Jacket
New 'vintage-wash' denim jacket with 'whisker-wash' sleeves. Side, front and inside pockets. Distinguished 'Paul Smith' woven tab in the front left pocket. 'Paul Smith' written in the metal buttons. Usual high quality and uniqueness from Paul Smith! (Colour may vary slightly due to unique washing process!)
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£69.99
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Paul Smith Clearance! - Paul Smith Jeans 'Super Chino' Pants
Casual baggy-fit cotton Chino pants with side pockets and one back pocket. Flat-front and zip-fly. 'Paul Smith' written in the button. Small 'Paul Smith' signature and 'Super Chino' woven label at the back. Shaped panels across the knees! Leg: 34" Rare item!
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£39.99
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Paul Smith (m) Eau de Toilette Spray 30ml -unboxed-
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£12.99
at directcosmetics.com
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