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Public Relations
author: Yadin, Daniel; publisher:
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£28.99
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Managing Public Relations
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation. author: Grunig, James E.; publisher: Holt,R.& W.
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£35.00
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Michael Levine A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)
Branding is ultimately the way you differentiate your product from the competition....
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£17.13
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All About Public Relations
Updated to take account of changes in the CAM diploma syllabus and the public relations business itself, this edition focuses on the international and financial aspects of business, and contains new material on the European market and the plans for 1992. The text includes case studies. author: Haywood, Roger; publisher: McGraw
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£36.99
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Public Relations Writing and Media Techniques
author: Wilcox, Dennis L.; publisher: Allyn & B.
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£46.99
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Mastering Public Relations
author: Davis, Anthony; publisher: Palgrave Macmillan
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£15.29
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Public Relations
This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. author: Kitchen, Philip J.; publisher: Thomson Learning
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£30.39
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Public Relations Writing
The Essentials of Style and Format author: Bivins, Thomas; publisher: McGraw
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£25.99
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Public Relations
This is a textbook for students of PR. It offers a link from theory to practice, describing the key frameworks and developments in PR and showing exactly how they work in the real world. author: Harrison, Shirley; publisher: Business P.
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£27.99
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Practice of Public Relations, The
For courses in Introduction to Public Relations and Public Relations Practice, offered by Marketing, Communications, or Journalism departments. This text uses a hands-on approach that prompts students to think critically about public relations. author: Seitel, Fraser P.; publisher: Prentice-Hall
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£44.99
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Public Relations Made Easy
This self-help guide shows readers how to generate PR for an organization and how to use the services of a PR agency effectively. author: Proud, Ian; publisher: Law Pack Publishing
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£9.99
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Public Relations Writing
Principles in Practice author: Treadwell, Donald; publisher: Sage Publications Inc,US
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£49.00
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Lawrence Erlbaum Associates Inc,US Excellence in Public Relations and Communication Management (Communications TextbookPublic Relations S.)
Pages: 664, Paperback, Lawrence Erlbaum Associates Inc,US
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£52.50
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Management and Practice of Public Relations, The
Public relations is a business function an organization cannot decide it does not want. This text provides a survey and analysis of PR, drawing on a variety of illustrations and case histories and referring to a range of techniques. author: Stone, Norman; publisher: Macmillan P.
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£22.49
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Public Relations Handbook
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. author: ; publisher:
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£16.99
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Public Relations
author: Gifford, Clive; publisher: Heinemann Library
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£13.50
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Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications. Guides the reader through all aspects from selecting a topic to writing a report. author: Daymon, Christine; publisher: Routledge
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£20.89
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Public Relations for Your Business
A practical guide to public relations. There are sections on electronic PR and World Wide Web exploitation as well as all the conventional aspects of PR. Areas covered include: corporate identity; getting media coverage; dealing with reporters and interviewers; advertising; and sponsorship. author: Jefkins, Frank; publisher: Management Books 2000
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£12.99
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Public Relations Practices
A casebook for undergraduate/ graduate-level courses in Public Relations Management, Introductory Public Relations, Public Relations Campaigns, Cases & Problems, and Business Communications. author: Center, Allen H.; publisher: Prentice-Hall
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£40.99
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Public Relations Graphics
This reference for designing, editing and planning company periodicals and PR magazines, contains outstanding examples of covers, layouts and attractive feature articles by industry from original media not normally available to bookstores. author: ; publisher:
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£61.00
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Careers in Marketing, Advertising and Public Relations
With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the complete range of jobs on offer, the eighth edition of this book is a guide for anyone wanting to know exactly what a life in marketing entails. author: Hird, Caroline; publisher: Kogan Page
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£9.99
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Thomson Learning Public Relations Ethics
Pages: 225, Hardcover, Thomson Learning
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£21.84
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Prentice Hall The Practice of Public Relations (International Edition)
Paperback, Prentice Hall
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£44.99
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Prentice Hall Effective Public Relations
Pages: 486, Hardcover, Prentice Hall
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£70.99
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McGraw-Hill Publishing Co. All About Public Relations: How To Build Business Success On Good Communications
Pages: 368, Paperback, McGraw-Hill Publishing Co.
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£36.09
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William C. Brown Public Relations: The Profession and the Practice
Pages: 523, Paperback, William C. Brown
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£40.84
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Thomson Learning Managing Public Relations
Pages: 565, Hardcover, Thomson Learning
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£35.14
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Public Relations in the Marketing Mix
author: Goldman, Jordan; publisher: NTC Publishing Group, US
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£10.99
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Deconstructing Public Relations
Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice. author: Mickey, Thomas J.; publisher:
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£16.50
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Excellence in Public Relations and Communication Management
This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective." author: ; publisher: L.Erlbaum,U.S.
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£55.50
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McGraw-Hill Publishing Co. Public Relations Writing: The Essentials of Style and Format
Paperback, McGraw-Hill Publishing Co.
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£27.54
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Thomson Learning Public Relations: Principles and Practice
Pages: 320, Paperback, Thomson Learning
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£28.87
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Pearson US Imports & PHIPEs Public Relations Practices: Managerial Case Studies and Problems
Pages: 500, Paperback, Pearson US Imports & PHIPEs
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£40.99
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Butterworth-Heinemann Ltd Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
Pages: 208, Paperback, Butterworth-Heinemann Ltd
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£17.09
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Kogan Page Ltd On-line Public Relations (PR in Practice S.)
Pages: 160, Paperback, Kogan Page Ltd
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£15.99
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Kogan Page Ltd Effective Writing Skills for Public Relations
Pages: 272, Paperback, Kogan Page Ltd
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£16.14
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Routledge,an imprint of Taylor & Francis Books Ltd Public Relations Handbook
Pages: 384, Paperback, Routledge,an imprint of Taylor & Francis Books Ltd
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£13.59
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Kogan Page Ltd Everything You Should Know About Public Relations: Direct Answers to Over 500 Questions
Pages: 288, Hardcover, Kogan Page Ltd
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£17.09
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Dorling Kindersley Publishers Ltd Effective Public Relations (Essential Managers S.)
Pages: 72, Paperback, Dorling Kindersley Publishers Ltd
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£4.99
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Management Books 2000 Public Relations for Your Business
Pages: 204, Paperback, Management Books 2000
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£8.57
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Kogan Page Ltd Careers in Marketing, Advertising and Public Relations (Kogan Page Careers in S.)
Pages: 128, Paperback, Kogan Page Ltd
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£6.59
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Kogan Page Ltd Planning and Managing Public Relations Campaigns: A Step-by-step Guide (PR in Practice S.)
Pages: 192, Paperback, Kogan Page Ltd
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£13.59
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FT Prentice Hall Public Relations (Frameworks S.)
Pages: 303, Paperback, FT Prentice Hall
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£29.69
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Routledge,an imprint of Taylor & Francis Books Ltd Perspectives on Public Relations Research
Pages: 288, Paperback, Routledge,an imprint of Taylor & Francis Books Ltd
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£23.74
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Directory of Social Change The DIY Guide to Public Relations: For Charities, Voluntary Organisations and Community Groups
Pages: 192, Paperback, Directory of Social Change
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£16.10
at Amazon.co.uk
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Kogan Page Ltd Practical Marketing and Public Relations for the Small Business
Pages: 374, Paperback, Kogan Page Ltd
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£11.87
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ICSA Publishing Ltd A Practical Guide to Fundraising and Public Relations
Pages: 208, Paperback, ICSA Publishing Ltd
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£13.82
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Thomson Learning Public Relations: An Introduction
Pages: 223, Paperback, Thomson Learning
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£28.49
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SAGE Publications Ltd Handbook of Public Relations
Pages: 948, Hardcover, SAGE Publications Ltd
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£85.00
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Routledge,an imprint of Taylor & Francis Books Ltd Rethinking Public Relations: PR Propaganda and Democracy, 2nd edition
Pages: 248, Paperback, Routledge,an imprint of Taylor & Francis Books Ltd
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£22.79
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John Wiley & Sons Inc A Branded World: Adventures in Public Relations and the Creation of Superbrands
Pages: 260, Hardcover, John Wiley & Sons Inc
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£14.66
at Amazon.co.uk
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Public Relations Writing
This text covers all aspects of public relations writing, including the type of writing required, ethical and legal responsiblities and research. It also concentrates on the type of groups to whom the writing is directed such as small and special audiences and the media. author: Newsom, Doug; publisher: Wadsworth Publishing Co Inc.,U.S.
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£21.84
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Opportunities in Public Relations Careers
author: ; publisher:
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£7.99
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Public Relations Democracy
Written for social science students, this text is a study of the public relations industry in Britain, examining the rapid expansion of professional public relations and discussing its effects on the mass media and political process. author: Davis, Aeron; publisher:
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£15.99
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Handbook of Public Relations
author: Heath, Robert L.; publisher: Sage Pubns.
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£86.00
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Creativity in Public Relations
Creative input is inevitably required of the public relations practitioner. This text seeks to explain the mechanics of the processes involved in creativity, and explores techniques and methods for generating creative ideas and how to use these to greater effect in PR work. author: Green, Andy; publisher: Kogan Page
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£16.99
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Running a Public Relations Department
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity. author: Beard, Mike; publisher: Kogan Page
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£16.99
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Kogan Page Ltd The PR Buzz Factor: How Using Public Relations Can Boost Your Business
Pages: 192, Paperback, Kogan Page Ltd
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£14.24
at Amazon.co.uk
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Prentice Hall Using Research in Public Relations: Applications to Program Management
Pages: 414, Paperback, Prentice Hall
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£40.99
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SAGE Publications Ltd Today's Public Relations: An Introduction
Pages: 576, Paperback, SAGE Publications Ltd
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£62.00
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Kogan Page Ltd Public Relations in Practice (PR in Practice S.)
Pages: 192, Paperback, Kogan Page Ltd
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£15.99
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Kogan Page Ltd Talespin: Public Relations Disasters - Inside Stories and Lessons Learnt
Pages: 320, Hardcover, Kogan Page Ltd
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£18.04
at Amazon.co.uk
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Scarecrow Press Strategic Planning, Marketing and Public Relations, and Fund-Raising in Higher Edu: Perspectives, Readings and Annotated Bibliography
Pages: 280, Hardcover, Scarecrow Press
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£35.49
at Amazon.co.uk
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Gill & Macmillan Public Relations: A Practical Approach
Pages: 512, Paperback, Gill & Macmillan
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£24.41
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Oxfam Seeing Through the Spin: Public Relations in the Gobalised Economy
Pages: 187, Spiral-bound, Oxfam
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£18.49
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Kogan Page Ltd Public Relations Strategy: A Guide to Corporate Communications Management (PR in Practice S.)
Pages: 160, Paperback, Kogan Page Ltd
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£16.14
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Kogan Page Ltd Public Relations Disasters: Inside Stories and Lessons Learnt
Pages: 336, Paperback, Kogan Page Ltd
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£12.34
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Prentice Hall A Quick and Not Dirty Guide to Business Writing: Twenty-five Business and Public Relations Documents That Every Business Writer Should Know
Pages: 170, Paperback, Prentice Hall
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£6.29
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Trotman Public Relations (Q&A Careers Guides)
Pages: 33, Paperback, Trotman
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£4.99
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Effective Public Relations
Part of a series that provides comprehensive and accessible coverage of the key skills needed to succeed in business, this guide shows how to plan and manage a PR campaign, from research and targeting, to evaluation and monitoring. author: Ali, Moi; publisher: Dorling Kindersley
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£3.99
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Encyclopedia of Public Relations
author: ; publisher: Sage Pubns.
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£140.00
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