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Marketing Strategy and Competitive Positioning
Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the 21st century. author: Hooley, Graham J.; publisher: Financial Times Prentice Hall
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£36.09
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Consumer Behavior and Marketing Strategy
This text combines academic issues with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. author: ; publisher: R.D.Irwin,U.S.
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£39.99
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International Marketing Strategy
author: Lowe, Robin; publisher: Thomson Learning
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£31.34
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Marketing Strategy
author: ; publisher: McGraw-Hill Education (ISE Editions)
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£39.99
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Marketing Strategy
Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience. author: Maple, Peter; publisher: Directory of Social Change
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£19.95
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Global Marketing Strategy
Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalization, environmental analysis, global market entry strategy, the global marketing mix and the implementation of global marketing strategies. author: Chee, Harold; publisher: Pitman
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£39.99
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John Wiley & Sons Inc World Wide Web Marketing: Integrating the Web into Your Marketing Strategy
Pages: 432, Paperback, John Wiley & Sons Inc
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£12.53
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Irwin Consumer Behavior and Marketing Strategy: European Edition
Pages: 526, Paperback, Irwin
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£33.99
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Pearson Education Ltd. International Marketing Strategy
Pages: 424, Paperback, Pearson Education Ltd.
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£41.79
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McGraw-Hill Publishing Co. Consumer Behavior: Building Marketing Strategy: With DDB Needham Data Disk
Paperback, McGraw-Hill Publishing Co.
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£40.99
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Marketing Strategy
Marketing and strategy are about relationships between people and this is brought into focus in this text. It aims to bridge the gap between academic theory and practical implementation of marketing. author: Fifield, Paul; publisher: Butterworth-Heinemann
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£23.99
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McGraw-Hill Education Consumer Behaviour: Implications for Marketing Strategy
Pages: 704, Paperback, McGraw-Hill Education
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£42.98
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McGraw-Hill Publishing Co. Marketing Strategy: A Decision-focused Approach
Pages: 384, Hardcover, McGraw-Hill Publishing Co.
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£77.99
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McGraw-Hill Education Marketing Strategy
Pages: 320, Paperback, McGraw-Hill Education
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£31.34
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McGraw-Hill Education Beyond E: 12 Ways Technology Is Transforming Sales and Marketing Strategy
Pages: 300, Paperback, McGraw-Hill Education
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£17.99
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McGraw-Hill Education Direct Marketing: Strategy, Planning, Execution
Pages: 600, Hardcover, McGraw-Hill Education
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£21.77
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McGraw-Hill Education (ISE Editions) Marketing Strategy
Pages: 384, Paperback, McGraw-Hill Education (ISE Editions)
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£37.99
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McGraw-Hill Education New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Pages: 736, Hardcover, McGraw-Hill Education
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Availability: Usually dispatched within 10 to 13 days
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£41.93
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Butterworth-Heinemann Ltd Relationship Marketing: Strategy and Implementation - Text and Cases (CIM Professional Development S.)
Pages: 524, Hardcover, Butterworth-Heinemann Ltd
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Availability: Usually dispatched within 7 to 11 days
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£34.95
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Directory of Social Change Marketing Strategy: For Effective Fundraising (Fundraising S.)
Pages: 160, Paperback, Directory of Social Change
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£21.80
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Thomson Learning International Marketing Strategy
Pages: 416, Paperback, Thomson Learning
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£33.24
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John Wiley & Sons Inc Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
Pages: 272, Paperback, John Wiley & Sons Inc
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Availability: Usually dispatched within 24 hours
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£8.25
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Haworth Press Inc.,U.S. Pharmaceutical Marketing: Strategy and Cases
Pages: 582, Hardcover, Haworth Press Inc.,U.S.
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£45.94
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FT Prentice Hall Marketing Strategy and Competitive Positioning
Pages: 640, Paperback, FT Prentice Hall
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£35.19
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FT Prentice Hall Global Marketing Strategy
Pages: 722, Paperback, FT Prentice Hall
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Availability: Usually dispatched within 4 to 6 weeks
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£39.99
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South Western College Publishing Marketing Strategy
Pages: 544, Hardcover, South Western College Publishing
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£31.34
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Palgrave Macmillan Marketing Strategy and Management
Pages: 576, Paperback, Palgrave Macmillan
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Availability: Usually dispatched within 24 hours
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£27.19
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John Wiley & Sons Inc Industrial Marketing Strategy
Pages: 384, Paperback, John Wiley & Sons Inc
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£23.60
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John Wiley & Sons Inc All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
Pages: 336, Hardcover, John Wiley & Sons Inc
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£20.95
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Cambridge University Press The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Pages: 326, Hardcover, Cambridge University Press
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£38.00
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Kogan Page Ltd Inside-out Marketing: How to Create an Internal Marketing Strategy
Pages: 256, Hardcover, Kogan Page Ltd
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£9.99
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Kogan Page Ltd International Marketing: Strategy, Planning, Market Entry and Implementation
Pages: 384, Paperback, Kogan Page Ltd
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Availability: Usually dispatched within 12 to 14 days
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£16.14
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Butterworth-Heinemann Ltd Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook S.: Diploma)
Pages: 352, Paperback, Butterworth-Heinemann Ltd
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Availability: Usually dispatched within 24 hours
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£23.74
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Butterworth-Heinemann Ltd International Marketing Strategy (CIM Coursebook S.)
Pages: 264, Paperback, Butterworth-Heinemann Ltd
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£18.99
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Butterworth-Heinemann Ltd International Marketing Strategy (CIM Coursebook S.)
Pages: 264, Paperback, Butterworth-Heinemann Ltd
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£21.98
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SAGE Publications Ltd Optimal Database Marketing: Strategy, Development, and Data Mining
Pages: 432, Hardcover, SAGE Publications Ltd
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£27.72
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Kluwer Academic Publishers Creating Customer Value Through Strategic Marketing Planning: A Management Approach
Pages: 160, Hardcover, Kluwer Academic Publishers
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£64.50
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Kaplan Business Legendary Brands: Unleashing the Power of Stroytelling to Create a Winning Market Strategy
Pages: 336, Hardcover, Kaplan Business
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£14.25
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FT Prentice Hall Marketing Strategy and Competitive Positioning: WITH Principles of Marketing Generic Occ Access Code Card AND Marketing in Practice Case Studies DVD
Paperback, FT Prentice Hall
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Availability: Usually dispatched within 4 to 6 days
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£49.21
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FT Prentice Hall Internet Marketing: Strategy, Implementation and Practice: AND Onekey Blackboard Access Card
Paperback, FT Prentice Hall
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Availability: Usually dispatched within 4 to 6 days
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£42.67
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FT Prentice Hall Principles of Marketing: WITH Marketing Strategy and Competitive Positioning (3rd Revised Edition) AND Onekey Blackboard Access Card
Paperback, FT Prentice Hall
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Availability: Usually dispatched within 4 to 6 days
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£73.19
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FT Prentice Hall Internet Marketing: Strategy, Implementation and Practice: AND OneKey Website Access Card
Paperback, FT Prentice Hall
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Availability: Usually dispatched within 4 to 6 days
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£42.67
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Greenwood Press Gerontographics: Life-stage Segmentation for Marketing Strategy Development
Pages: 200, Hardcover, Greenwood Press
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Availability: Usually dispatched within 24 hours
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£58.98
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