 |
Marketing Planning
Principles into Practice author: ; publisher: Financial Times Prentice Hall
 |
|
Availability: refer to store website
Shipping: refer to store website
|
|
£32.67
at countrybookshop.co.uk
|
 |
Analysis for Marketing Planning
author: ; publisher:
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£38.99
at countrybookshop.co.uk
|
 |
CIM Revision Guide: Marketing Planning 04/05
author: ; publisher:
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£9.95
at countrybookshop.co.uk
|
 |
McGraw Hill Higher Education Marketing Planning: A Global Perspective
Pages: 350, Paperback, McGraw Hill Higher Education
|
|
Availability: Usually dispatched within 5 to 8 days
Shipping: refer to store website
|
|
£24.69
at Amazon.co.uk
|
|
|
 |
Butterworth-Heinemann Ltd Marketing Planning (CIM Revision Cards S)
Pages: 128, Spiral-bound, Butterworth-Heinemann Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£6.99
at Amazon.co.uk
|
 |
FT Prentice Hall Marketing Planning: Principles into Practice
Pages: 379, Paperback, FT Prentice Hall
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£33.24
at Amazon.co.uk
|
 |
McGraw-Hill Publishing Co. Analysis for Marketing Planning
Pages: 256, Paperback, McGraw-Hill Publishing Co.
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£38.94
at Amazon.co.uk
|
 |
Thomson Learning The Marketing Planning Workbook (The Marketing Workbooks)
Pages: 235, Paperback, Thomson Learning
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£32.29
at Amazon.co.uk
|
 |
Butterworth-Heinemann Ltd Marketing Planning (CIM Coursebook S.)
Pages: 400, Paperback, Butterworth-Heinemann Ltd
|
|
Availability: Usually dispatched within 4 to 6 weeks
Shipping: refer to store website
|
|
£19.99
at Amazon.co.uk
|
 |
Financial Times Prentice Hall The Definitive Guide to Marketing Planning
At some time or other we have all experienced the frustration of discovering a book that promises to fill in some embarrassing lacuna in our knowledge, only to find on closer inspection, that the contents are so theoretical or specific that it is virtually useless for our purposes. <I>The Definitive Guide to Marketing Planning</I> by Angela Hutton is not one of them. It does, to quote the adverts, exactly what it says on the tin, achieving the almost impossible trick of being on the one hand a text book but on the other concrete enough to be put into action.<p> Hatton who works as a trainer for the Chartered Institute of Marketing, provides a sensible, simple to follow guide to both strategic and operational marketing planning, the like of which you will not encounter again in this lifetime. From chapter one, which examines the rationale for marketing planning, through sections on measuring current performance, ensuring external focus and effective communication, to the final chapter on implementation and control, Hatton is never less than extraordinarily lucid, combining a wise overview of what marketing is about with nitty-gritty details of everyday realities. The layout is clear, with useful key symbols to mark out passages of special interest and relevance, and there are graphs, charts and a plethora of other devices to keep the eye and brain engaged. One of the best is an eight-question test to allow readers to undertake an audit of their current approach to planning.<p> As Hatton writes in her introduction, Managers who learn the benefits of planning find that they are more often in control, events less frequently take them by surprise and there is less firefighting ... The net result is efficient and effective use of your resources, an output valued by your customers and generating benefits expected by the stakeholders. Anybody who is actively involved in the business of marketing needs to read this book, and everybody in business would be better off for having done so. --<I>Alex Benady</I>
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£14.51
at Amazon.co.uk
|
 |
Butterworth-Heinemann Ltd Marketing Planning (CIM Coursebook S.)
Pages: 400, Paperback, Butterworth-Heinemann Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£19.99
at Amazon.co.uk
|
 |
Strategic Marketing Planning
Making reference to research findings and to the lessons of good practice, this book takes the reader from an analysis of corporate capability and environmental demands, through to the formulation and implementation of marketing strategy. author: Gilligan, Colin; publisher: Butterworth-Heinemann
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£24.99
at countrybookshop.co.uk
|
 |
Acp Marketing Planning Strategy
author: ; publisher:
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£41.99
at countrybookshop.co.uk
|
 |
Marketing Planning
author: Ashford, Ruth; publisher: Butterworth-Heinemann
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£19.99
at countrybookshop.co.uk
|
 |
CIM Marketing Planning
Passcards" are a revision tool. They summarise key topics to jog your memory and are packed with relevant exam guidance. Their portable card format helps you revise conveniently at a glace author: ; publisher: BPP Professional Education
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£5.95
at countrybookshop.co.uk
|
 |
CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning
This study text focuses on marketing information. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners. author: ; publisher: BPP Publishing
|
|
Availability: refer to store website
Shipping: refer to store website
|
|
£19.95
at countrybookshop.co.uk
|
 |
Butterworth-Heinemann Ltd Strategic Marketing: Planning and Control (CIM Student S.)
Pages: 304, Paperback, Butterworth-Heinemann Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£18.99
at Amazon.co.uk
|
 |
John Wiley and Sons Winning Market Leadership: Strategic Marketing Planning for Technology-driven Businesses
Pages: 324, Hardcover, John Wiley and Sons
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£14.85
at Amazon.co.uk
|
 |
Gower Publishing Limited Marketing Planning for the Pharmaceutical Industry 2nd Edition
Pages: 168, Hardcover, Gower Publishing Limited
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£99.00
at Amazon.co.uk
|
 |
Butterworth-Heinemann Ltd Strategic Marketing Planning (CIM Student S.)
Pages: 640, Paperback, Butterworth-Heinemann Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£18.99
at Amazon.co.uk
|
 |
Butterworth-Heinemann Ltd Marketing Planning for Services (CIM Professional Development S.)
Pages: 384, Paperback, Butterworth-Heinemann Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£30.99
at Amazon.co.uk
|
 |
Butterworth-Heinemann Ltd Marketing Planning (CIM Workbooks S.)
Pages: 376, Paperback, Butterworth-Heinemann Ltd
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£18.99
at Amazon.co.uk
|
 |
BPP Professional Education CIM Marketing Planning: Study Text
Paperback, BPP Professional Education
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£18.95
at Amazon.co.uk
|
 |
BPP Professional Education CIM Marketing Planning: Passcard
Spiral-bound, BPP Professional Education
|
|
Availability: In stock soon. Order now to get in line. First come, first served.
Shipping: refer to store website
|
|
£8.94
at Amazon.co.uk
|
 |
BPP Professional Education CIM Marketing Planning: Study Text
Paperback, BPP Professional Education
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£19.95
at Amazon.co.uk
|
 |
BPP Professional Education CIM Marketing Planning: Practice and Revision Kit: paper 6
Paperback, BPP Professional Education
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£11.94
at Amazon.co.uk
|
 |
Kluwer Academic Publishers Creating Customer Value Through Strategic Marketing Planning: A Management Approach
Pages: 160, Hardcover, Kluwer Academic Publishers
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£64.50
at Amazon.co.uk
|
 |
South Western College Publishing Acp Marketing Planning Strategy
Pages: 935, Hardcover, South Western College Publishing
|
|
Availability: Usually dispatched within 24 hours
Shipping: refer to store website
|
|
£41.79
at Amazon.co.uk
|
