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Harvard Business Review on Customer Relationship Management
author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on Breakthrough Thinking
Creativity and innovation are the keys to competitive advantage, yet many companies view inspiration as an unmanageable phenomenon. Proven strategies do exist, this text offers some of the thinking on how to organize for innovation and ideas for incorporating creativity into strategic outlook. author: ; publisher: Harvard Business Schl.P.
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Mark Stevens Extreme Management: What They Teach at Harvard Business School's Advanced Management Program
Harvard Business School's Advanced Management Program puts elite members of the business world through a rigorous, $44,000, nine-week training session...
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£7.47
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Harvard Business Review on Strategic Alliances
This work provides a diverse look at strategic alliances including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border. author: ; publisher: McGraw
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Harvard Business Review on Motivating People
Building on previous issues, this volume features articles on leadership, behavioural psychology, and compensation and performance measurement. Topics of articles include: "How to Motivate Your Problem People", "Management by Whose Objective?" and "The Best Laid Incentive Plans". author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on Teams That Succeed
Including articles from experts such as Amabile, Katzenbach, and Garvin, this text explores how to create and manage teams that work efficiently, effectively, and collaboratively, and looks at teamwork from a variety of angles, such as emotional intelligence, creativity, and decision making. author: Harvard Business School; publisher: Harvard Business Schl.P.
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Harvard Business Review on the Innovative Enterprise
This work highlights the specific managerial techniques, processes, and policies that set apart those few companies that consistently come up with great ideas, and, even more important, turn them into real profits. author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on Marketing
This collection of essays from the "Harvard Business Review" provides a diverse look at marketing, including global branding, one-to-one marketing and how to manage buzz. It features well-known names in marketing, such as David Aaker and Kevin Keller. author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on Culture and Change
A collection of articles on the messy and often difficult process of changing workplace culture. The book examines why people resist change on both the corporate and individual levels. author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on Managing Your Career
This work provides the reader with advice for the personal, rather than the organizational, side of career management. It covers topics such as launching a second career, revitalizing interest in and commitment to your work, and strategies for making part-time arrangements work. author: ; publisher: McGraw
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Harvard Business Review on Advances in Strategy
A collection of articles on business strategy. Authors include Michael Porter, Kathleen Eisenhardt, Orit Gadiesh, Robert Kaplan and David Norton. author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on What Makes a Leader
This work includes two articles from leadership guru, Daniel Goleman and gives special attention to leadership succession issues. It is part of the Harvard Business Review paperbacks series which aims to deliver business thinking in a succinct and accessible form. author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on Turnarounds
A collection of articles featuring contemporary theories on change management and real-world stories of successful turnaround efforts. It is part of the Harvard Business Review paperback series which aims to deliver business thinking in succinct and accessible form. author: ; publisher: Harvard Business Schl.P.
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Harvard Business Review on Managing Diversity
author: ; publisher: Harvard Business Schl.P.
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Harvard Business School Press Negotiation (Harvard Business Essentials S.)
Pages: 208, Paperback, Harvard Business School Press
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Harvard Business School Press Seeing Differently: Insights on Innovation (Harvard Business Review Book S.)
Pages: 288, Hardcover, Harvard Business School Press
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£21.99
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Rachel Greenwald Find a Husband After 35 Using What I Learned at Harvard Business School
A Harvard MBA shares her revolutionary program for using marketing tactics to find a husband after age 35.
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£10.59
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Harvard Business School Guide to Finding Your Next Job
This handbook covers all aspects of the job search. Although written for experienced managers, it contains advice for first time job seekers from references and resumes to interviews and negotiating job offers. author: Gardella, Robert S.; publisher: Harvard Business Schl.P.
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McGraw-Hill Education Designing World-class E-Learning: How IBM, GE, Harvard Business School and Columbia University Are Succeeding at E-Learning
Pages: 250, Paperback, McGraw-Hill Education
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£12.53
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McGraw-Hill Publishing Co. Pump Handbook (Harvard Business Review Book S.)
Pages: 1765, Hardcover, McGraw-Hill Publishing Co.
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HarperCollins Publishers Learning to Love Africa: My Journey from Africa to Harvard Business School and Back
Pages: 368, Hardcover, HarperCollins Publishers
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Harvard Business School Press Mergers and Acquisitions (Harvard Business Review Paperback S.)
Pages: 224, Paperback, Harvard Business School Press
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McGraw-Hill Education The Essentials of Negotiation (Business Literacy for HR Professionals S.)
Pages: 288, Paperback, McGraw-Hill Education
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Harvard Business School Press Managing Uncertainty (Harvard Business Review Paperback S.)
Pages: 224, Paperback, Harvard Business School Press
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Harvard Business School Press Harvard Business Review on Managing Projects
Pages: 208, Paperback, Harvard Business School Press
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Harvard Business School Press Corporate Strategy (Harvard Business Review Paperback S.)
Pages: 272, Paperback, Harvard Business School Press
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Harvard Business School Press Change: The Definitive Resource for Professionals (Harvard Business Review Paperback S.)
Pages: 240, Paperback, Harvard Business School Press
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Harvard Business School Press When Change Comes Undone (Management Dilemmas S.)
Pages: 208, Paperback, Harvard Business School Press
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Harvard Business School Press HBR on Leadership at the Top (Harvard Business Review Paperback S.)
Pages: 208, Paperback, Harvard Business School Press
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Profile Business What They Don't Teach You at Harvard Business School
Pages: 256, Paperback, Profile Business
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Harvard Business School Press Harvard Business Review On Leadership
Pages: 256, Paperback, Harvard Business School Press
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Harvard Business School Press On Competition (A Harvard Business Review Book)
Pages: 491, Hardcover, Harvard Business School Press
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Harvard Business School Press The Essentials of Finance and Budgeting (Business Literacy for HR Professionals S.)
Pages: 224, Paperback, Harvard Business School Press
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Harvard Business School Press Becoming an Effective Leader (Results-driven Manager S.)
Pages: 192, Paperback, Harvard Business School Press
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Harvard Business School Press Classic Drucker: Essential Wisdom of Peter Drucker from the Pages of Harvard Business Review
Pages: 221, Hardcover, Harvard Business School Press
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£9.89
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Harvard Business School Press The Essentials of Managing Change and Transition (Business Literacy for HR Professionals S.)
Pages: 265, Paperback, Harvard Business School Press
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Harvard Business School Press Harvard Business Review on Breakthrough Thinking (Harvard Business Review Paperback S.)
Pages: 256, Paperback, Harvard Business School Press
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St. Martin's Griffin 65 Successful Harvard Business School Application Essays: With Analysis by the Staff of the Harbus, the Harvard Business School Newspaper
Pages: 224, Paperback, St. Martin's Griffin
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£6.58
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Ballantine Books Find a Husband After 35: Using What I Learned at Harvard Business School
Pages: 336, Paperback, Ballantine Books
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£7.05
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Bantam USA What They Still Don't Teach You at Harvard Business School
Pages: 313, Paperback, Bantam USA
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£8.02
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Harvard Business School Press Measuring Corporate Growth: The Definitive Resource for Professionals (Harvard Business Review Paperback S.)
Pages: 240, Paperback, Harvard Business School Press
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Harvard Business School Press Managing People (Harvard Business Review Paperback S.)
Pages: 288, Paperback, Harvard Business School Press
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Harvard Business School Press Entrepreneurship (Harvard Business Review Paperback S.)
Pages: 224, Paperback, Harvard Business School Press
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Harvard Business School Press EBrands: Building an Internet Business at Breakneck Speed (Harvard Business School)
The Internet and brands are probably the two hottest business topics of the moment. So Phil Carpenter's timely book <I>eBrands</I>, which looks at how to build brands on the Internet, scores a double whammy on the business groovometer. Carpenter, director of corporate marketing for Silicon Valley start-up Remarq, forgoes the business school theoretical approach, in favour of the far more easily absorbed case-study method, with detailed analysis, interviews and behind-the-scenes peeks at six businesses which have already established themselves successfully as Internet brands.<p>Written for a US audience he includes the likes of Fogdog Sports and Village alongside Barnesandnoble.com and Yahoo, which slightly undermines his argument that In an environment characterised by extreme choice, perplexed customers will turn to the familiar. They will establish relationships with specific Internet brands and do business with them repeatedly, simply because some of the names he scrutinises will mean little or nothing to non-US readers. But the book is very thoroughly researched--in fact it is amazing that he got his subjects to share so openly and honestly, not only their learning, but also the details of their mistakes. For instance, he writes of online CD retailer CDNOW's customer acquisition programme, CDNOW is already paying an average of $45 per person for each new customer ... this puts even more pressure on CDNOW to wring greater value from online shoppers.<p>Carpenter makes much of the point that a brand is far more than a logo or marque and includes everything the company does, from publicity through answering the phone to order fulfilment. While it's an argument that will be old-hat to anybody with a marketing background, it is a point well made for those coming from a more technical or general business environment--as net entrepreneurs tend to do. This is an excellent marketing primer for anyone who needs to know how to make e-business work. --<I>Alex Benady</I>
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£11.21
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Harvard Business School Press On the Profession of Management (Harvard Business Review Books)
Pages: 224, Hardcover, Harvard Business School Press
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£12.53
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Harvard Business School Press Intellectual Venture Capitalist: John H.McArthur and the Work of the Harvard Business School, 1980-95
Pages: 496, Hardcover, Harvard Business School Press
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£18.35
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Harvard Business School Press Creating Value in the Network Economy (A Harvard Business Review Book)
Pages: 324, Hardcover, Harvard Business School Press
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£15.71
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Harvard Business School Press Knowledge Management: The Definitive Resource for Professionals (Harvard Business Review Paperback S.)
Pages: 240, Paperback, Harvard Business School Press
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Harvard Business School Press Strategies for Growth: The Definitive Resource for Professionals (Harvard Business Review Paperback S.)
Pages: 213, Paperback, Harvard Business School Press
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Harvard Business School Press Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People (Harvard Business School Press S.)
Pages: 304, Hardcover, Harvard Business School Press
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£11.21
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Harvard Business School Press Business Value of IT (Harvard Business Review Paperback S.)
Pages: 256, Paperback, Harvard Business School Press
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HarperBusiness,U.S. In Transition: From the Harvard Business School Club of New York's Career Management Seminar
Pages: 256, Paperback, HarperBusiness,U.S.
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£7.08
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Meghan Kiffer Pr It Doesn't Matter--Business Processes Do: A Critical Analysis of Nicholas Carr's I.T. Article in the Harvard Business Review
Pages: 126, Paperback, Meghan Kiffer Pr
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Harvard Business School Press Effective Communication (Harvard Business Review Paperback S.)
Pages: 224, Paperback, Harvard Business School Press
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Harvard Business School Press Harvard Business School Guide to Finding Your Next Job (Harvard Business School Press Tip Sheet)
Pages: 208, Paperback, Harvard Business School Press
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£8.57
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Harvard Business School Press Managing the Value Chain (Harvard Business Review Paperback S.)
Pages: 288, Paperback, Harvard Business School Press
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Harvard Business School Press Decision Making (Harvard Business Review Paperback S.)
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Harvard Business School Press Management Consulting (Harvard Business School Career Guide S.)
Pages: 208, Paperback, Harvard Business School Press
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£15.71
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Harvard Business School Press Brand Management (Harvard Business Review Paperback S.)
Pages: 224, Paperback, Harvard Business School Press
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Harvard Business School Press Crisis Management (Harvard Business Review Paperback S.)
Pages: 272, Paperback, Harvard Business School Press
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Harvard Business School Press Corporate Governance (Harvard Business Review Paperback S.)
Pages: 240, Paperback, Harvard Business School Press
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Harvard Business School Press Work and Life Balance (Harvard Business Review Paperback S.)
Pages: 237, Paperback, Harvard Business School Press
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Harvard Business School Press Innovation (Harvard Business Review Paperback S.)
Pages: 240, Paperback, Harvard Business School Press
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Harvard Business School Press Harvard Business Review on Managing Diversity (Harvard Business Review Paperback S.)
Pages: 240, Paperback, Harvard Business School Press
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Harvard Business School Press Harvard Business Review on Marketing (Harvard Business Review Paperback S.)
Pages: 192, Paperback, Harvard Business School Press
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Harvard Business School Press Harvard Business Review On Customer Relationship Management
Pages: 208, Paperback, Harvard Business School Press
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Harvard Business School Press Hiring and Keeping the Best People (Harvard Business Essentials S.)
Pages: 208, Hardcover, Harvard Business School Press
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Harvard Business School Press Negotiation and Conflict Resolution (Harvard Business Review Paperback S.)
Pages: 240, Paperback, Harvard Business School Press
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Harvard Business School Press Interviews with CEOs (Harvard Business Review Paperback S.)
Pages: 272, Paperback, Harvard Business School Press
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  4.5/5 |
